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Marking – text, symbol or a picture printed on a package or products and other materials.
Marking performs the following functions:
- Information (information about the producer and the product);
- Identify (ISO, quality, safety);
- Emotional and motivational (attract client’s attention to the product);
- Safety (protection against counterfeiting).
A nicely made marking, among the other things, helps to rise the product´s prestige along with competitiveness increase.
Nowadays, there are several types of marking – Thermal Transfer, Continuous Ink Jet and Laser.
Thermal Transfer implies applying information to the product by stamping a heating element on the ink film. This type is used for printing information on polyfilm and some plastics.
Continuous Ink Jet marking is a non-contact method of applying ink droplets on the surface of the package (paper, wood, plastic, glass, metal). Quick-drying ink is used.
Laser marking represents a laser beam which burns through the surface of the package in accordance with a predetermined message.
Thus, marking equipment is divided into Thermal Transfer, Ink Jet and Laser industrial printers.
VIDEOJET TECHNOLOGIES INC. is one of the leading manufacturers of industrial printers. VIDEOJET’s distribution network includes more than 150 distributors and global OEMs, serving 135 countries.